Why primary schools are the future of marketing

Jeremy King, CEO and Founder of Attest, loves using data to make informed decisions and take the guesswork out of growth and marketing strategy. In the latest episode of the Shiny New Object, he talks about why bias is the most dangerous thing in advertising, and how investing in education and primary schools especially can help develop better marketers (and not only).

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.