The Marketing Society podcast

The Marketing Society podcast
  • 3.8 (6)
  • MARKETING
  • UPDATED WEEKLY

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

  1. 4 APR

    ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

    In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads not misleading people, not harming them, not offending them and being socially responsible.” Guy highlights that with rising concerns about climate change, the ASA is focused on environmental claims balancing the need for businesses to communicate sustainability efforts without misleading consumers. We discuss the line between greenwashing (exaggerated or false claims) and greenhushing (staying silent due to fear of backlash), and how Marketers can absolutely tread the middle ground between the two. Guy emphasises how businesses should communicate sustainability progress— modestly and precisely, “being a bit more modest in the claims and being a bit more kind of real world in terms of what this means for your customers and your prospective customers, can actually go a very long way.” Focus should be on tangible, near-term actions rather than distant net-zero targets. Most greenwashing isn’t intentional - it stems from lack of education and understanding. Guy points out that Marketers must know the rules and follow the guidance, (ASA’s codes, CMA’s Green Claims Code), collaborate cross-functionally with sustainability teams to ensure accuracy and make use of the breadth of ASA resources (rulings, guidance, and free training), to avoid pitfalls. There is information and knowledge out there for everyone and it’s all very accessible. Guy’s message is clear, businesses must keep talking about sustainability, but do so, responsibly. Tune in as we talk to Guy about: The green claims and advertising landscape.The need for organisations to be transparent and share their sustainability journeys.Why less is more when it comes to green claims - specific, evidence-backed claims are safer.Keep communicating, silence helps no one - we need to talk about it to drive change.Where greenwashing complaints can come from and, how to make a complaint.Why strategies and processes are needed.What resources and guidance are available to support Marketers and organisations considering making green claims. For resources check out the ASA’s CAP Advertising Guidance, their training and their recent rulings - all of which can be found here. And, if you’re looking to upskill your team with the green claims landscape - be sure to check out our 3 hour Greenwashing 101 short training course via our Sustainable Marketing Training Hub. More in this mini-series to follow with conversations still to come with ClientEarth and Fanclub PR. Stay tuned. ________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat. You’ll find the...

    41 min

  2. 1 APR

    The Whole Marketer Ep146 - DEI with guest Ali Hanan

    Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent.  Abby’s guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation driving the new ROI - Return on Inclusion - for people, businesses and the planet. Ali set up Creative Equals after finding she was one of the few women in creative leadership through most of her 20 year career and the company works with clients such as PepsiCo, Reckitt, Abi InBev, H&M Group, McDonald's, Mars, Wrigley and more for inclusion-first marketing strategy and creative.  In this episode, Ali shares her definition of DEI, the business case for DEI (supported by stats & facts), 5Rs for positive impact of DEI, navigating backlash and confronting unconscious biases and stereotypes.  Plus her career highs and lows and advice for marketers of tomorrow.  *Edelman Trust Barometer surveyed over 32,000 respondents in 28 countries.  00:00:00 Welcome and Introduction Defining DEI  00:04:25 Marketing as a Force for Good  00:09:00 Representation in Advertising  00:11:44 Inclusive Insights   00:14:04 Navigating Backlash in Marketing   00:19:12 Co-creation with Communities  00:21:05 Understanding Personal Biases  00:24:36 Identifying Bias in Teams   00:27:23 Researching Campaign Ideas   00:28:49 Benefits of Inclusive Marketing  00:30:07 The Impact of Trust in Brands   00:33:37 Career Highs and Lows   00:35:15 Challenges Facing DEI Initiatives   00:39:26 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Ali Hanan | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

    41 min

  3. 24 MAR

    Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

    In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of where we are with greenwashing. Since the publication of the Green Claims Code in 2021 significant progress has been made however, challenges remain. Cecilia tells us that since we last spoke, the CMA has taken action against misleading claims in sectors like fashion and fast-moving consumer goods prompting businesses to reassess their environmental messaging. She highlights how technology can be used to aid businesses in tracking supply chain data, but the human part remains crucial to ensure claims are accurate and not misleading. We discuss how consumers are increasingly distrustful of green claims and how now is the time for organisations to focus on making sure what they are saying is accurate and evidence-based. Cecilia again explains that the CMA’s role is not to punish but to guide organisations toward compliance through education and support. However, under the Digital Markets, Competition and Consumers Act, everyone needs to be aware that the CMA can now impose fines directly and these can be up to 10% of global turnover for breaches and - breaches including misleading green claims. Cecilia explains, “so from April this year (2025), we'll have the power to reach our own decisions on whether or not a business has breached consumer law. The second thing is that at the moment there aren't any financial penalties for breaches of consumer law, at least those pursued through the civil route. Again, from April this year, it will be possible for the CMA to impose financial penalties on businesses who break the law.” Cecilia stresses the importance of collaboration between marketing and sustainability teams to ensure there is clear, accurate communication. She recommends that Marketers test claims with consumers to avoid misinterpretation and ensure transparency. Sharing so much knowledge and advice in this episode Cecilia believes Marketers should start by measuring their impact and build claims from solid evidence. And, this isn’t just for those organisations operating in the UK, and as many organisations sell into other countries, she advises ensuring alignment with global standards like the EU Green Claims Directive. Tune in and listen as we talk to Cecilia about: The current green claims landscape as we progress through 2025What organisations and Marketers should be thinking about when considering making green claimsWhere to go to stay informed and up to dateDigital products passports and how they align with green claimsThe use of technology in supporting green claims The need for Marketing teams to work cross-functionallyWhy it’s important for organisations to talk about what they are doing For resources check out the CMA’s Green Claims Code and on their website you’ll find lots of information, such as - what has happened in cases and what advice and agreements were reached. These real world cases further provide guidance on the changes organisations need to consider to ensure they are being responsible when making green claims. More in this mini-series to follow with conversations with the ASA, ClientEarth and Fanclub PR. Stay tuned. a href="https://www.ellenmacarthurfoundation.org/marketing/overview" rel="noopener...

    40 min
  4. The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

    18 MAR

    The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

    Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.   Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routines and rituals, philosophy and approach, processes and ways of working, org structure and how your people bring this to life through their skills, behaviours and mindset.  Joining Abby to discuss marketing culture is her guest Abi Willstead, Head of Brand and Marketing Excellence at Specsavers, where she focuses on helping strengthen the brand and empowering their global marketing team to thrive in their roles, supporting brilliant outcomes for customers and increasing the number of lives they can change through better sight and hearing.  In this episode, Abi shares her definition of marketing culture, the 5Cs of Specsavers culture, empowering teams, creating space for innovation, and involving the entire team in defining and evolving the marketing culture  Plus her career highs and lows and advice for marketers of tomorrow.  00:00:00 Welcome and Introduction to ‘Marketing Culture’  00:03:44 Key Ingredients of Marketing Culture   00:06:59 Five Cs of Specsavers’ Culture   00:08:03 Importance of Psychological Safety   00:10:05 Embedding Values in Daily Work   00:16:11 Continuous Improvement and Learning   00:19:55 Core Skills Driving Specsavers’ Marketing Approach   00:24:21 Empowerment in Marketing Culture   00:24:57 Evolving Marketing Practices   00:27:51 Involving Teams in Change   00:30:13 Career Highs and Lows   00:35:47 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Abi Willstead | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

    38 min
  5. In My Humble Opinion... There’s nothing more valuable than an idea that moves the world

    10 MAR

    In My Humble Opinion... There’s nothing more valuable than an idea that moves the world

    Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. You’re joining us for episode 4  ‘In My Humble Opinion... There’s nothing more valuable than an idea that moves the world’. Featuring Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe at Cathay Pacific, and Alison Hoad, Chief Strategy Officer at Publicis London. They dive deep into how global ideas and campaigns can create lasting impact, exploring everything from Barbie to Spotify Wrapped, and sharing insights from Cathay Pacific's Move Beyond platform. From leveraging cultural moments to creating meaningful brand partnerships, they discuss how global campaigns are reshaping customer engagement and brand building.  Connect with our guests:  Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe LinkedIn ProfileAlison Hoad, Chief Strategy Officer at Publicis London.  LinkedIn Profile Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

    45 min

  6. 6 MAR

    The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

    Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy. Neda and Andrés talk about their latest research and explain the different ways that the circular economy can future-proof and scale businesses, drive efficiencies, reduce emissions and help to ease the burden we place on biodiversity and the planet. Andrés explains that their are many different ways to implement circularity, “the first one is about selling access rather than ownership for example, a washing machine, what if you rented it instead of owning it? We also have monetising of product through life extension for example selling repair services. And finally, and this is the last resort, once products are no longer fit use, reuse or repair can they can be recycled and turned into new products?” Neda and Andrés share how B2B is leading the charge when it comes to circularity, but in the B2C world, whilst there is plenty of innovation - it is not scaling at the levels required. A reason for this Neda explains is “the demand isn’t happening because behaviours are not consistent.”  She goes to say, “don't be intimidated by the concept of the circular economy and circularity, all need to do is understand the simple premise of what the business model entails, which again, they have been doing forever and inject their creativity and human understanding into it. And then the potential is huge for them to engage with it.” It’s not rocket science, when you remove the word circular economy and focus on what people value and want, then there’s plenty of scope to unlock the opportunities. Tune in to hear us talking about how: Bringing in the marketing function as problem solvers and the key communication interface between the brand, the organisation and the consumer is key.The role of education and how Marketers are critical in driving this.The key areas coming out of the research including their “Four Action Pathways”How Marketers can make circularity desirable, irresistible and remove the barriers for adoption.The ‘Why’ we need to build a circular economy.How focusing on upstream demand should bring in multiple perspectives to take the innovation forward and bring everybody together to organize themselves around the common objectives.Metrics – from circular sales to increased loyalty and lifetime transaction values. Core resilience of the business is often not brought into the business case for circularity. For more information and resources visit the Ellen MacArthur Foundation The Marketing Playbook for a Circular Economy you’ll find here. ________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. a href="https://guava-grasshopper-8cyk.squarespace.com/contact"...

    33 min
  7. The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley

    4 MAR

    The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley

    Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve.  Discussing Growth Mindset with Abby is her guest Charlotte Langley, Chief Marketing Officer at Bloom & Wild. Having previously worked at L’Oreal, Charlotte joined Bloom & Wild at the start of 2020 to head up the evolution of Bloom & Wild's brand and communications, including the development of their ‘Care Wildly’ creative platform.  In this episode, Charlotte shares her definition of Growth Mindset, pushing through fear, creating a network for support, how growth mindset impacts her leadership style, energy for growth mode and her tip when worries and anxiety creeps in.  Plus her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to ‘Growth Mindset’  00:03:10 Embracing Fear and Asking for Help  00:05:06 Leadership and Growth Mindset   00:07:47 Navigating Change in Marketing  00:09:42 Building a Knowledge Bank and Networking  00:13:32 Adapting to Changes  00:18:44 Growth Mode  00:22:41 Confidence and Imposter Syndrome  00:25:40 Learning from Others  00:27:03 Reflecting on Personal Growth  00:30:13 Acknowledging Anxiety and Organising Thoughts  00:36:13 Career Highs and Lows   00:39:06 Advice for Future Marketers   Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Charlotte Langley | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

    40 min

  8. 20 FEB

    Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

    “It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time! The platform enables the purchase of ‘squares’ from a range of terrestrial or marine habitats including rainforests, mangroves or coral reefs. Rob talks us through why he founded Native, “we’re an evolution I suppose on binary one-dimensional carbon markets. We're trying to do things with a bit more transparency, a bit more holistically, and a bit more fairly as well.” We discuss the fact that when it comes to protecting the environment, how we are all responsible. We discuss the importance of decarbonisation, but also the reality that carbon isn’t tangible, you can’t see it and you can’t connect to it and this creates a challenge when it comes to understanding and engagement. Rob tells us that we, (humans) have a very ‘left-brain bias’, “we like to break things down into their parts so that we can manipulate them, control them and make use of them.” We talk about the unique features of Native and the fact that you can view your square(s) in real time, watching them grow and evolve. However, Rob also talks about the fact that you can also see the reality of what is happening in the places you’re investing in… - “in the map of our first project in the Solomon Islands, you can see the forest, and you can also see active logging, just 50 kilometers away.” It’s both exciting and sobering. Rob has so may plans for Native when it comes to how people and organisations can get involved; from everyone being able to drive positive impact and take action - seeing the impact of their investment in real-time, through to employee engagement programmes, gifting, gamification and overall creating a big talking point - bringing friends, family and partners on the journey with you. From as little as just £3 per square - there is no way you won’t be motivated to buy a square or two (or more) by the end of this episode. Indeed, we’re already ‘in’ –and so if you invest, do let us know! Tune in and listen as we talk to Rob about: Native – the platform, it’s purpose and why it’s truly ‘fair and square’Why it is so important that we all take responsibility about protecting the planetHow Native enables organisations to hit the environmental (E), Social (S) and Governance (G) all in one solutionWhy transparency and fairness is critically importantHow going beyond carbon brings impact to life - (literally)The need for better stories and engagementThe need to measure impact in different waysThe need for better more accessible funding across a broader range of projects For more information about this nature based solution visit Native And to connect with Rob to find out more and discuss your ‘squares’ - connect via LinkedIn. ________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on...

    46 min
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    Ratings & Reviews

    3.8
    out of 5
    6 Ratings

    About

    The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

    Information

    • Creator
      The Marketing Society podcast
    • Years Active
      2018 - 2025
    • Episodes
      227
    • Rating
      Explicit
    • Copyright
      © All rights reserved
    • Show Website
      The Marketing Society podcast

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