227 episodes

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join

The Marketing Society podcast The Marketing Society podcast

    • Business
    • 3.6 • 5 Ratings

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join

    Uncover channel-less marketing for better audience targeting

    Uncover channel-less marketing for better audience targeting

    In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, explores the intersection of analog and digital marketing and tells us why channel-less strategies are the future.
    Find out why human connections and biology should guide marketers, why we need to stay culturally unbiased, and how to leverage data driven marketing strategies to deliver hyper-personalisation.
    The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

    • 20 min
    The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

    The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

    Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.
    A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs. 
    Abby’s guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and now as CEO of Stickybeak, is passionate about giving marketers a platform for affordable, real-time feedback on their marketing activity so they can act with pace. 
    In this episode, Anna shares her definition of responsiveness, getting information quickly to make decisions, benefits of a responsive culture, growth mindset, and curiosity and safety to speak up. 
    Plus, Anna shares her experience of responding to lockdown whilst at Les Mills, her career highs and lows and her advice for marketers. 
    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
    Guest: Anna Henwood | LinkedIn
    Stickybeak: Overview | LinkedIn
    Stickybeak (@stickybeak__) • Instagram photos and videos

    This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

    • 28 min
    Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club

    Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club

    Did you know that 20% of the world's fish and meat is consumed by our pets?
    We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact.
    Food security, the impact of food production and what we eat is an area of significant focus when it comes to wellbeing for all and transitioning to a sustainable future - something we cannot afford to ignore when considering food consumption for humans, but what about our beloved pets?
    We invited Alessandro Di Trapani from Grub Club onto the Can Marketing Save the Planet podcast to dive into this very subject and find out more about their insect based pet food products, the benefits to pets (and the planet) and, the important role marketing plays in the narrative and behaviour change around insect based food.
    We learnt so much in this episode so tune in to hear about:
    The only real way to drive sustainable change is to change where people spend their money. And, how we need to provide people with the options to drive change. Why having a vision and a belief in what you do can allow you to shake up an industry.Marginal and incremental steps to being more sustainable is so important and can drive real progress.How Grub Club has approached changing the narrative and telling their story which is key to overcoming some of the challenges both in terms of educating people, and changing mindsets which then leads to behaviour change.The importance of staying close to your customer - how to drive loyalty when building a community through wrapping a service around your products.Addressing the challenges of transparency, price points and education.Why creativity is so important in telling your story and how Grub Club try new ways and, channels. 
    For more information about Grub Club visit https://mygrubclub.com/
    And connect with Alessandro via LinkedIn here.
    ________________________________________________________________________________
    You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.
    Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    • 41 min
    Marketing, AI, and globalised points of view

    Marketing, AI, and globalised points of view

    For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set aside for marketers to focus on more profound outputs and on the work that will make their brand stand out.
    On the latest episode of the Shiny New Object, find out how multilingualism makes you a better marketer, why you need to be better than AI, and how marketers are too much like one another - plus AI marketing tips!
    The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

    • 26 min
    Behind the Awards: Cristina Diezhandino, Inspirational Marketing Leader of the Year

    Behind the Awards: Cristina Diezhandino, Inspirational Marketing Leader of the Year

    Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is joined by David Muldoon, Vice President, Strategic Advisory at MediaLink.
    Cristina discusses her career journey and experience working with global brands across different markets and provides insights into Diageo's approach to marketing, innovation, and digital transformation for iconic spirit brands.
    Key topics include embracing change and new ways of doing things, purpose-driven branding, diversity and inclusion, AI, and more.
    Find out more about The Marketing Society Awards here https://www.marketingsociety.com/awards

    • 28 min
    Diving into data & boosting marketing curiosity with AI

    Diving into data & boosting marketing curiosity with AI

    Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis, using AI as a supercharger for curiosity, and preparing for an uncertain future on the latest episode of the Shiny New Object podcast.
    The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

    • 29 min

Customer Reviews

3.6 out of 5
5 Ratings

5 Ratings

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