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Why direct mail can be a Shiny New Object in marketing | Sam Dolan from Aunt Bessie's

Published on: 17th September, 2021

On the Shiny New Object podcast, Samantha Dolan, Head of Marketing at Aunt Bessie's, talks about her plans to resurrect direct mail for marketing campaigns.

Find out why this is a new and old technique at the same time and what benefits it can have for marketing strategy.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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