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Esports Economics #1

Published on: 14th September, 2021

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of sports measurement and analytics.

Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS). 

Joining Matthew is Matt Boyd, Vice President of Nielsen Esports and Games. Based in North America, Matt leads client relationships with teams, publishers/leagues, and brands, providing the data analysis to help them maximize the value of commercial partnerships. 

So this is a conversation unpicking how the business of esports works through the lens of the industry's multiple stakeholders, from the game publishers to the media platforms and commercial partners through to the teams, leagues, players and fans. 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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