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Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

Published on: 20th September, 2021

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once you see things … you can’t unsee them”. Dr Alex Mifsud

I met Dr Alex Mifsud whilst on a Sustainable and Inclusive Leadership course at Nottingham Trent University. Her insights and knowledge further inspired my already ignited awareness, to want to learn more. So it was a total privilege to have Alex guest on the podcast. She brings her wisdom, insights and years of experience, not only in academia, but on the front line, with businesses - educating, inspiring and driving change.

In this episode Alex raises a number of important questions - one being whether we’ve lost our moral compass! We also discuss the significance of short-term thinking - and our need for immediate gratification and how ‘convenience’ is hampering progress when it comes to understanding the urgency around our actions in driving more sustainable behaviour, leading to short-term fire-fighting rather than long-term solutions.

We speak of ‘hope’ - and the fact that there is significant opportunity to change behaviour and the role marketing plays. We touch on the impact of immediate behaviour change, as witnessed during the Covid-19 epidemic.

We look at the practicalities and challenges facing organisations - and Alex shares the case for 'systems thinking’ and ‘interconnectedness’ rather than a linear approach.

Accountability is raised a number of times. It’s one thing for organisations, governments and countries to make pledges and have great intention but pledges and targets are not plans - and that’s a critical difference.

Alex is passionate about the change that needs to happen… you’ll hear this and no doubt, like us come away from this episode inspired with a mind full of thought-provoking questions.

For more information about Dr Alex Mifsud and any comments, questions, ideas, suggestions related to the podcast, get in touch.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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