What brands can learn from subscription models - with Nestlé's Søren Mohr

Søren Mohr, Nordic Media & Digital Manager at Nestlé, tells us how deer hunting and marketing strategy can be similar, as well as why the subscription model approach would work well for any brand, regardless of the product or service they're selling.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.