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The Whole Marketer Ep74 - Marketing ecosystems with guest George Porteous

Published on: 5th July, 2022

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go about doing it.

It’s the sum of the all your internal and external marketing capabilities and how you do things – whether it’s related to your people, your tech platforms, your strategic approach or your culture etc.

Abby’s guest to discuss is George Porteous, Chief Strategy Officer at AAR who has recently created a report in partnership with the Drum: The Marketing Ecosystem Blueprint, on how to create a marketing ecosystem.

In this episode he shares his definition of a good marketing ecosystem, the 4Ps of ecosystems, the role of culture, agency partners and his advice for marketers.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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