How brands and agencies can get better results through iterative ideation

Conor Byrne is the Senior Director Marketing Global NextGen Markets for Indeed.com. He's worked on agency and client side alike, and he believes that sharing often, openly and from the start can lead to better marketing results than following the traditional advertising model of working away on the brief in isolation.

In the latest episode of the Shiny New Object, Conor shares his top marketing tips and talks about how to make iterative ideation work for your brand.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.