full

Wax Lyrical Christmas 2020, with Rory Sutherland

Published on: 15th December, 2020
Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. TED talker, Ogilvy Vice-Chairman, author and creative director, Rory chooses his personal favourite 2020 Christmas ads, and in typically fascinating and funny style explains why doing things your finance director doesn't like could give you competitive advantage in marketing. He also tells us that advertising planners have given up on trying to understand the consumer, and instead want to make all customers a bit like planners. In a wide-ranging conversation filled with behavioural science nuggets and marketing strategy tips, he also explains which favourite food he shares with David Ogilvy. Wax Lyrical is back in January 2021.
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join