full

Wax Lyrical Veganuary, with Elin Roberts of vegan food brand Better Nature

Published on: 11th January, 2021
This year has seen the biggest ever interest in Veganuary, so the Wax Lyrical podcast team invited Elin Roberts, co-founder and Head of Marketing for new vegan food brand Better Nature, to explain why. Mark Runacus and Paul Jacobs ask Elin how important the movement is for her brand, whether conventional meat production might disappear altogether in the future, and amidst massive growth in the plant-based foods category, how a small brand like Better Nature can compete. Elin also provides her own tips on enjoying Veganuary, including her favourite quick and easy vegan recipe. She talks about being a young entrepreneur and the brave decisions she’s taken so far. Plus of course her own favourite TV ad, featuring some colourful clowns.
Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join