Time to thrive in 2021, with Standard Chartered Bank and Mercer

2020 has been a year of Surviving & Reviving and as we look to 2021 we turn our attention to how we can Thrive. When the pandemic first started to take its grip on the world, most brands went into survival mode to safeguard and protect their businesses and their people, when it became clear that this was going to be a long reaching, long lasting situation, businesses were forced to take stock and evaluate how to revive not only their campaigns, but how to adapt their business model in difficult and unprecedented times, with financial constraints and pressures to hit targets. Now, with the hope of a vaccine and the reality that this pandemic will change the way we work, interact, communicate and do business, brands are looking to the future and asking how do we ensure we thrive in this new world. Moderated by Kiri Sinclair, The Marketing Society, Hong Kong Board Member, we heard from Cheuk Shum, Head, Retail Marketing, Hong Kong, Greater China & North Asia at Standard Chartered Bank and Natalie Truong, Chief Marketing Officer, Asia & Partner at Mercer.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.