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Social trends untapped, with Hootsuite

It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021. In this session we dived into the most pressing questions facing marketers today: How can you drive short-term ROI from social to stay afloat during the global recession? What kind of content will attract more customers right now? Are you missing the profitable opportunity of baby boomers? Is brand purpose a buzzword or more relevant than ever? Our speakers: Dominique Elsey, Industry Marketing Strategist at Hootsuite, and Mark Abrami, Senior Value Realisation Consultant at Hootsuite.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.