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Social trends untapped, with Hootsuite

Published on: 2nd December, 2020
It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021. In this session we dived into the most pressing questions facing marketers today: How can you drive short-term ROI from social to stay afloat during the global recession? What kind of content will attract more customers right now? Are you missing the profitable opportunity of baby boomers? Is brand purpose a buzzword or more relevant than ever? Our speakers: Dominique Elsey, Industry Marketing Strategist at Hootsuite, and Mark Abrami, Senior Value Realisation Consultant at Hootsuite.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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