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Eve Sleep on distinctive brands, creative in-housing, getting better sleep, and sustainability

Published on: 30th November, 2020
Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith, join Wax/On’s Mark Runacus and Ben Hooper to explain why it’s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline talks about how creative in-housing works at Eve Sleep; and Cheryl narrates her journey from CMO to CEO. They discuss new category insights and explain how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable.
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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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