TIE's Philippa White talks to Sir John Hegarty about doing interesting things

Sir John Hegarty is the creative founder of global ad agency BBH. He was the creator of legendary ad campaigns for Levis, LEGO, Audi and many others. His mantra is 'do interesting things and interesting things will happen to you' forms the basis of Philippa's discussion with John. In her words, Philippa sets the scene... 'In 2006 I was sitting in Sir John Hegarty’s office at BBH on Kingly Street in London. I had come up with the idea and business plan for TIE. But it still needed a name. I had a number of different names to choose from, but I felt stumped. But, as usual he got me back on track. Today, John will inspire you with wonderful nuggets on how to live your best life. He talks to us about how to find real inspiration in your day-to-day. And about his mantra “Do Interesting Things and Interesting Things will Happen to You".' ----------------- TIE - The International Exchange is an organisation that believes in the power of the private sector and leadership to solve some of the world’s biggest problems. They connect talented professionals with social initiatives all around the world.