full

Just Eat's Ben Carter on how sport and sponsorship play a part of their strategy

Published on: 9th October, 2020
Unofficial Partner, the sports business podcast, is starting a new a series where it is interviewing senior decision makers on the brand side of the sponsorship market across different business categories. Today’s guest is Ben Carter from the food delivery company Just Eat. Ben’s current role is Global Director of Restaurants and Strategic Partnerships, which sees him charged with commercial growth and partnership strategy to support the business 112,000 restaurant partner globally. Our conversation takes in how sport and sponsorship applies to what is a very dynamic market category for many sports rights holders. We start by asking Ben about how the company makes money, the preconceptions people bring to the Just Eat brand and then the role that sport and sponsorship plays in the company’s marketing strategy now and in to the future. Just Eat has a history of broadcast sponsorships around English football, including BT Sport’s Premier League and UEFA Champions League coverage.
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join