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Wax On chat to the man behind male skincare brand Bulldog, Simon Duffy MBE

Published on: 19th October, 2020
The Wax/On team interview Simon Duffy MBE, who launched male skincare brand Bulldog and has now ventured into the dental category with new mouthwash brand “Waken”. Simon debates brand differentiation versus distinctiveness and tells us how he set out to make all his competitors look the same. He explains why he thinks there’s no such thing as low interest categories, just low interest products. For both his brands he explains how he found the market in the gap, plus how bigger businesses can emulate the lean start-up Minimum Viable Product approach.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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