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The Whole Marketer Ep88 - Brand Transformation with guest Andrew Geoghegan

Published on: 24th January, 2023

Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and successfully leading and delivering it is quite another. 

Brand transformation is when a brand goes through significant change in order to regain, strengthen or accelerate its growth. It requires vision, bravery, conviction and buy-in from across the whole organisation - from strategy to operations, culture and tactics. 

Abby is joined by guest expert Andrew Geoghegan who is 1 year into his position as Chief Marketing Transformation Officer at PZ Cussons. Previously Andrew was Global Consumer Planning Director at Diageo and has been recognised as one of Marketing Week’s leading FMCG marketers in their annual Top100 list.   

Andrew shares his journey so far to turnaround the brands in his guardianship, his approach to transformations and on a personal level what he has learned about himself in this new chapter. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Andrew Geoghegan | LinkedIn


The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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