Breaking down silos between digital and traditional media with Google's Ben Wise

In this special 200th episode of the Shiny New Object Podcast, Google Canada's Ben Wise shares his insights into successful marketing innovation. He explains why it's important for companies to move away from thinking about digital and traditional media separately and focus more on content, regardless of its origin. Listen in to get tips for new starters as well as more strategic advice on how brands can unify their message and have a more flexible approach to their messaging.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.