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Breaking down silos between digital and traditional media with Google's Ben Wise

Published on: 30th January, 2023

In this special 200th episode of the Shiny New Object Podcast, Google Canada's Ben Wise shares his insights into successful marketing innovation. He explains why it's important for companies to move away from thinking about digital and traditional media separately and focus more on content, regardless of its origin. Listen in to get tips for new starters as well as more strategic advice on how brands can unify their message and have a more flexible approach to their messaging.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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