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Why purpose driven marketing is essential for brand survival in today's evolved marketing landscape

Published on: 23rd January, 2023

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is purpose driven marketing.

This week on the Shiny New Object Podcast, we explore this evolution with Kavita as she dives into how brands must understand the value they bring to society and capitalise on that - not just features or price alone- if they want to stand out Plus uncover what it takes to be authentic, as well as how to deal with overwhelm in this busy industry.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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