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The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale

Published on: 26th April, 2022

Episode #67. Performance Marketing is the technical skill in this episode.

Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI. Specifically, where you can plan, execute and see the direct conversion, and then use this data to inform future campaigns.

Abby’s guest expert is Kat Sale, co-founder of House of Performance – a consultative agency whose purpose is to help ambitious brands maximise their return on investment through performance marketing (PPC, Paid Social, Display etc).

In this episode, Kat defines and gives great examples of Performance Marketing, where and how to use it, and how you can sync data across the full customer journey. Plus Kat’s personal career highs and lows.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Kat Sale | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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