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Reckitt's Marisol Saona on marketing effectiveness and going back to school

Published on: 25th April, 2022

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand management technique and to learn something new. This became her Shiny New Object, helping her develop new approaches to planning and brand strategy.

Marisol talks about how the mini MBA improved her marketing on the latest episode of the Shiny New Object podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers that mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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