Unilever's Global Marketing Workstream Lead, Pranay Rao, thinks that brands will need to go back to creating complex client experiences on their websites once cookies become obsolete. How can brands continue to access user data and provide unique end-to-end journeys in the future? What role does zero party data play alongside first party data?
Listen to the podcast to hear Pranay's views and top marketing tips.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net