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Refocusing on people for better marketing

Published on: 5th April, 2022

Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market & Business Development, Growth Markets, at the PUMA Group. Her mission is to get brands to produce less content, and of better quality, being more considered about how they impact consumers.

Nathalie's view is that digital marketing is too crowded and intrusive. She believes brands should look to create more positive interactions through mindful, correctly targeted advertising that puts people ahead of technology.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join