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The Whole Marketer Ep65 - Agency partnerships with guest Gareth Turner

Published on: 29th March, 2022

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the best way of working to ensure your agency is equally invested in success and move away from a supplier relationship?

Gareth Turner is Abby’s guest in this episode. Currently Head of Marketing at Weetabix, Gareth has almost 25years experience in marketing including for brands such as Bulmers and Arla.

In this episode Gareth shares his experience working with agencies, plus findings from his client-agency survey for best mutually beneficial collaboration, challenge and support.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Gareth Turner | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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