full

Recycling made simple - with Dan Marek, Co Founder of climate tech start-up Scrapp

Published on: 7th April, 2022

“When it comes to recycling, it’s tricky for us as consumers to do the right thing - even if we have the right intentions.”

In this episode, we speak to Dan Marek, co-founder of Scrapp, a climate tech start-up - helping people and businesses to reduce waste by recycling correctly. .

Scrapp is more than an innovative app, supporting consumers and businesses with how to recycle efficiently, as you’ll hear in this interview, it’s a recycling movement determined to drive meaningful impact, and whilst their focus is on recycling, they fully respect the waste hierarchy; reduce what you use, reuse what you have and recycle the rest - and ideally, to the best of your ability, and as effectively as possible, which is where Scrapp steps in.

From a practical perspective, Scrapp’s app will tell you whether or not the packaging / or components of the packaging are recyclable helping you to organise and segment your packaging and syncs with different local authority infrastructures, enabling consumers to be far more efficient.

One of the biggest challenges surrounding recycling is ‘contamination’ - people putting things into the wrong bin. Dan shares the startling stats around contamination - and how if more than 5% of items in your recycling bin are contaminated, by default, it automatically gets sent to landfill. Not only devastating for the planet on a number of levels, but of course, commercially, as it costs more to send waste to landfill than to recycle.

Whilst the focus of the discussion is around recycling, there’s a LOT to unpack from this conversation - we discuss data, and the crowdsourced insights and observations that Scrapp is collecting around packaging. Useful data that can support innovation and how packaging can be improved in response to how consumers are actually recycling.

Scrapp is clearly passionate about driving meaningful impact and have many avenues to explore, such as the carbon impact analysis of packaging - how much CO2 can be saved by recycling efforts, building intelligence that can support wider initiatives.

We also cover the role of marketing in supporting education and behavioural change, and the balance of ‘overloading’ consumers with messaging and the challenge of eco-labelling and how Scrapp is acting as the Trip Advisor of recycling when it comes to accountability and authenticity.

It’s an inspirational and highly practical discussion, covering an innovative solution to a significant problem, so I urge you to tune in.

You’ll also find more about Scrapp here - and of course, you can start to play with the app - free download via Android and the App Store. Instagram @scrapprecycling - for latest updates.

Our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join