How to avoid Pride washing and promote natural & intuitive ads for LGBTQ community

How many brands know what they're really doing when showing pride? Daniel Peach, Head of Digital Acceleration Programmes, EMEA Go to Market Strategy at Google, thinks there are lots of conflicts between brands going after the "pink dollar" during Pride Month only, and their overall conduct.

On the Shiny New Object podcast, Daniel shares his expertise, exploding Pride Washing myths and revealing who gets LGBTQ representation right. Listen to get top marketing tips and some additional advice for those new to the industry, too.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.