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Sustainable Marketing - A Consultant's View - The Practical Challenges Facing Marketers and Businesses.

Published on: 25th March, 2021

Where to start - and what are the practical challenges facing businesses and marketing? This episode unpacks all things sustainable, as we are joined by sustainability consultant Sarah Duncan as she talks about how to approach sustainability and provides us with great insights and practical takeaways.

We also talk candidly about the role marketing has played in driving unsustainable behaviours and how it needs to use its powers for good in the fight to save the planet. Sarah is a sustainable business development and ethical marketing consultant, trainer, and author of The Ethical Business Book (Highly Commended in the Change and Sustainability category of the 2020 Business Book Awards).

She has been in business for over 30 years – starting with luxury hotels, then moving through private club and spa development in Asia, to setting up her own consultancy, Sleeping Lion, in 2005. An alumni of The Cambridge Institute of Sustainability Leadership, she helps businesses navigate their way through the world of business ethics and sustainability with advice, support and bespoke workshops.

Some useful resources we highlight in this conversation:

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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