Talking with Ricardo Fort, former VP, Global Sports and Entertainment Partnerships at The Coca-Cola Company

Until last month, Ricardo Fort had the job of deciding where Coca-Cola’s vast sports marketing budget was spent. 

This is one of the most powerful roles in sport, because the soft drinks giant is omnipresent across major events, tournaments, leagues and athlete endorsements, from Olympics, FIFA World Cup, Euros, Premier League and McLaren F1 through national leagues and teams, personal endorsement of athletes and gamers and through to grass roots programmes around the world.

So what did Ricardo Fort learn and what’s he doing next?

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About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.