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Zombies, the rise of gaming, and augmented reality with Verizon Media

In the latest Marketing Society podcast Society Editor Mike Piggott shoots the breeze with Creative Technologist, Luke Harrison, and Jana Hladikova, XBox International Sales Lead, both at Verizon Media. They discuss the demographic of today's gamers, the rise of gaming and gamers, particularly in the last 12 months, misconceptions around gamers, in-game advertising and how brands can fit into that process.

They also explore augmented reality and how brands have used that in clever ways, from Gucci to Toyota to Dulux - and talk about the rise of subscription services like Microsoft's Game Pass and Disney+, and an inventive way Pringles teamed up with graphic novel style game West of Dead to stop a zombie called Frank from getting his Pringles.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.