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Zombies, the rise of gaming, and augmented reality with Verizon Media

Published on: 23rd March, 2021

In the latest Marketing Society podcast Society Editor Mike Piggott shoots the breeze with Creative Technologist, Luke Harrison, and Jana Hladikova, XBox International Sales Lead, both at Verizon Media. They discuss the demographic of today's gamers, the rise of gaming and gamers, particularly in the last 12 months, misconceptions around gamers, in-game advertising and how brands can fit into that process.

They also explore augmented reality and how brands have used that in clever ways, from Gucci to Toyota to Dulux - and talk about the rise of subscription services like Microsoft's Game Pass and Disney+, and an inventive way Pringles teamed up with graphic novel style game West of Dead to stop a zombie called Frank from getting his Pringles.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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