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Wax Lyrical with Jeff Dodds, COO of Virgin Media, and Emma Scott, CEO of Beano Studios

Published on: 4th May, 2020
An extended lockdown Wax Lyrical podcast with Virgin Media COO Jeff Dodds and Beano Studios CEO Emma Scott. A few days before rumours of a Virgin Media and O2 merger surfaced, Virgin Media's Jeff Dodds explained how our communication habits have changed in lockdown, how his team created a brand-new TV ad sensitive to our COVID-dominated world, talked about his passion for getting differently-abled people into the workforce, and shared the leadership advice he was given by Usain Bolt. Beano Studios’ Emma Scott tells us how she pivoted an 80-year-old comic to a multi-platform content studio and global kids’ insight database, and explains how COVID is highlighting inequalities amongst children with 1 million UK and 8 million US children denied access to outside space at the moment. Some of The Beano’s Generation Alpha insight is available for you to download here https://www.beanostudios.com/post/the-future-s-bright-the-future-s-gen-alpha-1
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join