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Wax Lyrical | Doc Martens, Avon, cannabis, Mothercare and Gamble Aware

Published on: 20th March, 2019
Wax Lyrical is the new advertising podcast, brought to you in partnership with The Marketing Society, in which the team at creative media agency Wax/On discuss the big marketing issues of the month. In this first episode Mark Runacus, Paul Jacobs and Ben Hooper talk about, among other things: - The sustainability of the new engagement-focused ad strategy from Doc Martens; - Avon’s move to turn their 5m+ sales reps into micro influencers – an inspired move or a misguided mistake? - Baked beans and cannabis: Why is Heinz losing so much money and what’s the buzz around Spike Jonze’s new short film calling for the legislation of marijuana? - And the latest campaigns from Mothercare and Gamble Aware which come under the creative spotlight. https://www.drmartens.com/uk/en_gb/ https://en.wikipedia.org/wiki/Avon_Products https://www.marketingweek.com/2019/02/26/mark-ritson-kraft-heinz-57-varieties-trouble/ ++++++++++++++++++++++++++++++++++++++ MedMen - The new normal https://youtu.be/g74sc4O8vqg Mothercare https://www.mothercare.com/blog/news-and-events/body-proud-mums.html Gamble Aware - Bet regret https://youtu.be/WboqWEcQv_g https://about.gambleaware.org/news/ ---------- Learn more about the team at Wax/On and their work here https://www.wearewaxon.com/
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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