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'It’s all about the customer' David Wheldon, CMO at The Royal Bank of Scotland

For David Wheldon, marketing is simple: it’s all about the customer – and his aim was to bring the voice of the customer into the RBS boardroom. Yes, the marketing world has transformed, he acknowledges – but “a lot of twaddle is written about change. Marketing comes down to three simple questions. Who are you trying to target? What are you trying to say? Why is it better than your competitors?” A Marketing Society archive session, taken from our London conference.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.