Wax Lyrical | Carlsberg's 'probably not the best beer' campaign, Audi and BBH, TK Maxx and Skoda

In this episode the team discuss Carlsberg’s brave decision to admit their lager probably wasn’t the best; whether agencies should boycott Audi’s advertising pitch after a seemingly exemplary 40-year tenure with BBH; and how marketers can ensure their brands play a meaningful role in the circular economy, with examples from Adidas and Mercedes. Plus the team discuss new ads from both TK Maxx and Skoda. ----------------- https://www.marketingweek.com/2019/04/15/carlsberg-overhauls-brand-and-beer/ https://www.thedrum.com/news/2019/04/12/audi-puts-uk-ad-account-under-review-procurement-takes-the-lead https://www.greenbiz.com/article/adidas-and-mainstreaming-circular-economy https://www.campaignlive.co.uk/article/tk-maxx-the-right-way-wieden-kennedy-london/1582647 https://www.campaignlive.co.uk/article/skoda-ive-gotta-me-fallon-london/1582455 ----------------------------------------- Learn more about the team at Wax/On and their work here www.wearewaxon.com/