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Wax Lyrical, Business as Usual | Victoria Fox of AAR on brands, agency pay, diversity and inclusion
Published on:
18th May, 2020
The Wax Lyrical special Business as Unusual episodes continue with Victoria Fox, Chief Executive of AAR, perhaps best-known as an intermediary helping brands find creative and media agency partners, and now re-invented as a consultancy. Victoria talks about juggling being a working Mum and a home schooler, helping brands create the right marketing ecosystem, how COVID should make everyone think hard about the way agencies are paid, and maintaining a focus on diversity and inclusion.
Additional music: Driftmaster by Shane Ivers - https://www.silvermansound.com