Episode 2

Unleashing the Power of Creator Commerce with Lucrèce Sicat, Head of Creator Marketing, Europe at Amazon

Are you feeling uncertain about your marketing career path? Our latest guest on the Shiny New Object podcast, Lucrèce Sicat, Head of Creator Marketing at Amazon, shares her story and discusses the benefits of embracing creator commerce to enhance brand credibility and increase consumer loyalty. Tune in to this episode to discover how losing your way can lead to landing your dream job while exploring the potential of creator commerce.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.