Episode 3

The Buy Side - Crypto.com - Unofficial Partner

Published on: 2nd May, 2023

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World Cup, F1 and the Aston Martin team, UFC, Australia Football League and the naming rights to the Staples Centre in Los Angeles among many others.

Every major sports property in the world rushed to do deals in a category of companies seeking to pay high fees in return for global brand awareness and brand trust.

Then came the FTX scandal which rocked not just the crypto and web3 sectors but also the sports world, which sought reassurance as to whether they were going to get paid.

It's this rollercoaster we explore in this podcast, with Crypto.com's head of sponsorship Alex Shapiro, whose cv also features Visa and ESPN, along with Buy Side co-hosts Sally Hancock and Shaun Whatling.  

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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