Trevor Robinson OBE and Rania Robinson on Create Not Hate, taking risks, and diversity

For the latest Marketing Society podcast Society Editor Mike Piggott spoke to Trevor Robinson OBE, founder of agency Quiet Storm and founder of Create Not Hate, and Rania Robinson, CEO of Quiet Storm, to discuss how Create Not Hate came to be in 2007 and how the relaunch in 2020 was received, working with young kids from diverse backgrounds, diversity in the marketing industry and advertising not taking the safe route, and creating purpose for your teams during covid. Note: there were a few moments where various sound effects went off in this discussion, and delivery men arriving at Trevor and Raina's house. We hope it doesn't spoil the enjoyment of the discussion too much. --------------- About Create Not Hate Originally founded in 2007 by Trevor Robinson OBE, founder and ECD of Top 100 advertising agency Quiet Storm. Founded off the fundamental belief that creativity has the power to transform businesses, lives and society as a whole. Create Not Hate is an example of this in action. First an initiative, now a non- profit Community Interest Company. Create Not Hate’s aim is to help, marginalised inner city young people from similar backgrounds to his own to unlock their creative potential, whilst also addressing social issues that they live with everyday. The ambition is to make under-represented young people aware of the opportunities in the creative industries and create a pathway into careers through hands on exposure to and experience with all aspects of the creative process. Alongside that, we are providing much needed awareness and education around devastating social issues that have a negative impact on society as a whole. Our view is with greater levels of education on these issues, this will result in positive social change.The programme consists of live briefs and workshops that result in work being produced as it would be in a real life work environment. http://createnothate.org/ ---------------- About Quiet Storm We are a creative agency and production company who look to transform businesses, lives and society through creativity. Creativity born from meaningful and powerful insights and long-lasting strategy. Ideas that can live anywhere and everywhere and have the ability to emotionally connect with people to change the way they think, feel and behave. We call these Mindbombs™ http://quietstorm.co.uk/