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TIE's Phillipa White talks to FCB's CEO, Carter Murray, about leadership

Published on: 20th October, 2020
TIE's Phillipa White sets the scene for her talk with FCB's CEO, Carter Murray... When I was last in New York I met with my friend Carter Murray, Global Chief Executive Officer of FCB, one of the world’s largest global advertising agency networks. Carter oversees the agency’s 120 offices in 80 countries, so as you can imagine, Carter has a lot to say about leadership. Carter is someone that I really look up to. Not only literally, as he stands at about 6'7" tall, but also because of his leadership and values. When we last met we talked about cultural intelligence and diversity and what makes successful leaders. And as always, I was inspired. And today, post Covid, I was keen to know how things have changed in the corporate world from his point of view. Carter gets pretty choked up talking about his Covid experience. I ask him how organisational culture has changed, if he still values the same things - and what sort of leaders he's looking for now. This is a heartfelt chat you don't want to miss.
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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