Advertising legend Jon Steel talks to TIE's Phillipa White about career leadership learnings

Advertising legend Jon Steel, a writer and strategist who has solved problems for some of the world's biggest brands, including Nike, Porsche, Coca-Cola, Unilever, to major league baseball, the NBA and Fulham Football Club, talks to TIE's Phillipa White in the latest instalment of TIE's podcast series. Between 2012-2014 he worked with Al Gore and UN Secretary-General Ban Ki-moon on a global climate change campaign. His two best-selling books are Truth, lies and Advertising and Perfect Pitch. In this pod Jon talks about a career burnout, and reflecting on leadership lessons he's learned throughout his career. ------------ In her words, TIE's Phillapa sets the scene... 'A few years ago I found myself eating cheese and drinking wine at the Château de Touffou, the castle purchased by the advertising man David Ogilvy in 1966, and still to this day owned by the Ogilvy family after David’s death in 1999. I was asked by Jon Steel, Group Planning Director for WPP Group as well as the WPP Marketing Fellowship Director at the time, to give a presentation about TIE to a group of WPP Fellows. Over 10 years I worked with WPP and their Fellows, and today I chat with Jon about our experience working together. Here I ask him why he worked with TIE for 10 years, paid good money to lose a valued employee for several weeks, and why the risk paid off. You’ll love this conversation. Jon is one of the most influential Strategic Planners of our time. Not only will he inspire you, get you thinking in a different way, and leave you wanting more.'