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The Whole Marketer Ep66 - Empathy with guest Mimi Nicklin

Episode #66. Today’s topic is a soft and technical skill – empathy.

Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more emotionally on a deeper level.

Abby’s guest expert to discuss empathy is Mimi Nicklin. Mimi is bestselling author of Softening the Edge and podcast host of Empathy for Breakfast show. Passionate about conscientious leadership throughout her agency and client-side roles, Mimi believes that empathic influence can make a difference in the world of work and society.

Mimi shares why we can all learn empathy – it’s a perspective, not an emotion. Plus, the role of empathy in modern marketing and practical tips for listening, using body language and techniques to understand those around you.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Mimi Nicklin | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.