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The Power of EAT with Ellie Norman

Published on: 14th April, 2022

Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are motivated by, what scares them and how marketers can harness their storytelling super power to paint a future others will bury into. She shares the story of the Formula One Streaming Service - the perils and pain of getting caught up in the heady excitement of bringing shiny products to market while letting the customer fade from view

Key Takeaways 

  • Read the room with your head, heart and gut 
  • Build an “Ecosystem of Allies” across teams and partners 
  • Don’t disappear down rabbit holes 
  • Bring people with a diversity of perspectives intodesign 
  • To speed things up, slow them down. 

https://www.linkedin.com/in/ellietory/

https://www.marketingsociety.com/event/digital-day-london#speakers

Be Inspired. Be Imaginal. Be more Human.

CREATE Framework https://www.katzkiely.com/create

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Humans Leading Humans is brought to you in partnership with the Marketing Society. TMS inspire, accelerate and unite the worlds smartest leaders - find out more and join the global community https://www.marketingsociety.com/

Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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