Episode 2

The Whole Marketer Ep2 - Building Brand Connections with guest Meredith O’Shaughnessy

Published on: 23rd November, 2021

Episode #2. This episode’s topic and skill is the Holy Grail for most marketers - building brand connections and meaningful experiences with your consumer.  Talking to Abby is the creative wizard and founder of Meredith Collective, Meredith O’Shaughnessy. Meredith shares the importance of brand experiences (with some great examples) and why experiences will still matter for marketers in a post Covid-19 world. Plus, using your gut instinct and "inner crazy" to harness your curiosity. First published 3/6/2020.

Sponsored by Labyrinth Marketing: www.labyrinthmarketing.co.uk @labyrinthmarketing

Host: Abigail Dixon https://www.linkedin.com/in/abigailcdixon/ @wholemarketer

Guest: Meredith O'Shaughnessy https://www.linkedin.com/in/meredithoshaughnessy/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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