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The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

Published on: 17th June, 2025

Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers. 

We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow. 


Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM’s Global Communications Designer, Jeremy is a seasoned storyteller, strategist and communications leader, bringing a wealth of experience from his work at the intersection of technology, purpose and human connection. 


In this episode, Jeremy shares how he uses AI to become his IA – intelligent assistant – conversing with his AI personas to collaborate; not only to provide answers but get to the root causes to help him ask the right questions too.  


Jeremy also reveals why you should use voice prompt when training your AI, plus he gives many great examples of how it can be used day-to-day, with different AI platforms and resources to help you get started. 


 

00:00:00 Welcome and Introduction to Brand Purpose 

00:02:16 Jeremy’s Background & Approach to AI  

00:03:33 Defining AI: Intelligent Assistant, Not Artificial Intelligence  

00:05:20 How Marketers Are Using AI  

00:08:49 Building Rapport with AI & Humanizing the Experience  

00:15:11 How to Build Your Own AI Assistant  

00:22:29 Building Custom GPTs  

00:25:38 Experimenting with Different Platforms 

00:27:30 The Future of AI: Adoption Not Anxiety  

00:31:51 Top Five Actions for Marketers  

00:38:03 AI as a Time-Saving Tool to Free You Up For What You Enjoy 

00:39:25 Final Advice For Marketers  


Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Jeremy Connell-Waite | LinkedIn

 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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