Episode 7
In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.
You’re joining us for episode 7 'In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising'.
Featuring Ben Mitchell, Partnerships Director at Publicis Media, Lily Wadsworth, Senior Brand Manager, Voltarol at Haleon, and Paige Eaton, Planning Account Director at Spark Foundry.
Ben, Lily and Paige explore why inclusive advertising isn't optional anymore – it's essential. They dive into Voltarol's award-winning six-year partnership with Gay Times and Channel 4, showcasing how authentic storytelling around LGBTQ+ communities in sport has driven both positive brand metrics and meaningful social impact.
From navigating regulatory challenges as a pharmaceutical brand to the business case for representation they examine how brands can move beyond tokenism to create genuinely inclusive content. They discuss everything from simple inclusive casting to purpose-driven campaigns that tackle stereotypes and drive social change.
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Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.
