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The Whole Marketer Ep133 - Strategy with guest Alice Benham

Published on: 8th October, 2024

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. 

Discussing simplified strategy is Abby’s guest, Alice Benham - entrepreneur, business & marketing strategist and fellow podcaster as host of ‘Starting the conversation’ podcast. Alice works with small businesses to grow their brands online and recently published her book ‘The Digital Marketing playbook’. 


In this episode Alice shares her definition of strategy, ensuring strategy is actionable, simplifying the process in 3 steps, the buyer’s journey, content as value, push and pull, urgency & scarcity and examples of small businesses successfully building their brand online. 


Plus Alice shares her career highs and lows and advice for marketers. 


Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Alice Benham | LinkedIn

 

This episode is sponsored by House of Performance 

Need to up your game in PPC, Paid Social or Display? 


House of Performance are a team of passionate marketeers growing ambitious brands through paid media. 


For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer 

 

News and events: 

The Marketing Society Global Conference: Changemakers Impact. November 13th in Central London  

Hear from visionary speakers, gain cutting-edge insights, and connect with fellow changemakers who are reshaping our industry and society.  

Tickets are limited, so secure your place now. Book your ticket here and prepare to ignite your potential.  

The Marketing Society Global Conference: where ideas spark, connections form, and impact begins. See you in London! 


The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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