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The importance of respect in client-agency relationships - Weetabix's Gareth Turner

In this latest episode of the Shiny New Object podcast, Gareth Turner, Head of Marketing at Weetabix, talks about the importance of honesty and respect in the relationship between clients and agencies. Fostering a true sense of collaboration between these parties leads to better creative work, but also to a more positive work environment.

Listen to Gareth talk about better briefs and his top marketing tips from the world of food and drink.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Mike Piggott

Mike is former Editor of The Marketing Society and has worked - in an editorial and content capacity - for the Society from 2013 to early 2021. In 2018 he launched their podcast channel and relaunched their website mid-2019. He also created and launched their publication, Empower - producing 14 issues in his time as Editor.

He now freelances as an editor, writer and podcast creator for various organisations. On the side he's also a spoken word poet, screenwriter, film and tv blogger, and music critic.