Coca-Cola Company's Monali Shah on the importance of diversity and culture in marketing

As the Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, Monali Shah works to showcase the true diversity of African heritage and culture. This is why she considers culture as the Shiny New Object for marketing, where it needs to enable brands to deliver diversity and inclusion.

Find out about Monali's career from DJ to marketer, her top marketing tips and why culture is so important in marketing today.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Mike Piggott

Mike is former Editor of The Marketing Society and has worked - in an editorial and content capacity - for the Society from 2013 to early 2021. In 2018 he launched their podcast channel and relaunched their website mid-2019. He also created and launched their publication, Empower - producing 14 issues in his time as Editor.

He now freelances as an editor, writer and podcast creator for various organisations. On the side he's also a spoken word poet, screenwriter, film and tv blogger, and music critic.