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The Brand Opportunity within the Professional Triathlon market

Published on: 6th August, 2021

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. 

That’s the question posed in this conversation with Sam Renouf, Chief Executive of the Professional Triathlete Organisation, a body part owned by the best athletes in the world and backed by Sir Michael Moritz, one of the most successful tech investors of the last twenty years, via his company Sequoia Capital. 

What is the opportunity for the PTO to build a media and commercial programme around a new event schedule starting with The Collins Cup, a Ryder Cup-type international team format that pits the best in the world together on 28th August. 

This is a way in to questions facing every sports rights holder as they seek to navigate a global marketplace of fans with fast changing expectations of how they want to consume elite sport. 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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