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Can the Luxury Sector be Ethical and Sustainable? Kresse Wesling - Co-founder of Luxury and Sustainable Brand, Elvis & Kresse

Published on: 8th August, 2021

Kresse Wesling, co-founder of luxury and sustainable brand, Elvis & Kresse - a company that focuses on three things: they rescue materials, transform them into beautiful products and donate 50% of profits to charities.

In this interview, Kresse shares how the brand started, back in 2005, having discovered London’s decommissioned fire-hoses were going to landfill - finding a best second life as luxury products. Given the luxury industry is one which had historically failed people and planet, Elvis & Kresse explored the opportunity to try something different.

For Elvis & Kresse ‘the problem’ always comes first. In this podcast we talk, BCorp, the basic expectation of business to pay colleagues appropriately - considering what ethical and sustainable business has to look like - and how business needs to change.

“I don’t think there’s anyone in the world that can argue rationally that it is rational to prioritise a shareholder at the expense of a human being or at the expense of the environment for generations to come. I’ve yet to meet anyone who can argue that successfully.” Kresse Wesling

For more information visit https://www.elvisandkresse.com/

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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