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'Tech is a means to an end' Silvia Lagnado, global CMO of McDonald's
Published on:
14th April, 2019
Silvia Lagnado believes that while the world may be changing, the fundamentals of marketing remain the same: “Tech is a means to an end: it’s people first, not digital first.” For McDonalds, ‘one of the most inclusive and democratic brands in the world’, building a community is still at the core.
Archive talk recorded at The Marketing Society London conference.
